How a fitness coach turns comment questions into leads
An online coach whose comments are full of “how much?” and “do you take beginners?”. Let the inbox sort them as they arrive, keep the buying questions in a pipeline, and answer them the same day with a reply drafted in your voice.
The set-up
- Inbox
- Comments sorted as they arrive: questions, leads, complaints, spam
- Leads
- Scored 0 to 100, with the reasons shown
- Replies
- Drafted in your voice, sent by you
The questions are already there
Under every training clip there's an enquiry form nobody is reading: how much, do you take beginners, is there a plan for a bad knee. Answered days later, most of those people have moved on, and there's no record of who got an answer.
Let the inbox sort it
The engagement inbox pulls in comments and mentions from your connected accounts and classifies them as they arrive: question, product enquiry, lead, complaint, spam, high value. Complaints are escalated the moment they land.
Buying questions become leads, whether they're written in English, Hindi or Hinglish, scored from 0 to 100 with the reasons shown. They sit in a pipeline from New to Won or Lost, with notes and follow-up tasks, and can sync one way to HubSpot, Zoho CRM or Salesforce if you use one.
“Do you take complete beginners?” Yes. Here's what week one looks like.
Three sessions, forty minutes each, bodyweight and one kettlebell. The first week is about how you move, not how much you lift. Comment “week one” if you want the plan.
Waiting in Approvals for a person to approve it
Reply the same day
Each comment comes with a reply drafted in your voice. Read it, change a line, send it. Replies are never sent automatically, and where a network doesn't allow replies through its API, you copy the reply across and post it yourself.
Post what invites the question
Plan the week around pillars like form fixes, plain answers to common questions and what week one looks like. Reel outlines from Write give you an opening line, the beats to film and a caption; the filming and editing are yours.
Analytics compares results by pillar and format, so you can see which kind of post brings the questions and plan more of it.
Use cases in this playbook
- Reply to comments fasterComments and mentions land in one inbox, sorted as they arrive, with reply drafts a person sends and complaints escalated at once.
- Turn comments into customersComments, messages and website forms with buying interest become leads scored 0 to 100, with a pipeline, follow-ups and a one-way sync to your CRM.
- Outline Reels and ShortsGet Reel, Short and TikTok outlines with an opening line, beats and a caption, written for your audience.
- See what works, in plain EnglishResults by platform, pillar, format and campaign, a daily briefing and a weekly summary that says what to do next.
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